# Subscription price for UK 27% more expensive **URL:** \ **Category:** Uncategorized\ **Created:** [June 24, 2021, 2:48pm UTC](https://wahoox.forum.wahoofitness.com/t/subscription-price-for-uk-27-more-expensive/10505 "2021-06-24T14:48:01Z")\ **Posts on this page:** 13\ **Page:** 1
**Author:** ![Bryan\_Janes](https://sea2.discourse-cdn.com/flex020/user_avatar/wahoox.forum.wahoofitness.com/bryan_janes/32/5299_2.png) [@Bryan\_Janes](https://wahoox.forum.wahoofitness.com/u/Bryan_Janes)\ **Post date:** [June 24, 2021, 2:48pm UTC](https://wahoox.forum.wahoofitness.com/t/subscription-price-for-uk-27-more-expensive/10505/1 "2021-06-24T14:48:01Z")
Why is the price for a UK subscription £14.99 when it’s $14.99 in the US? XE suggests a conversion of $14.99 to £ should be £10.77 I get that exchange rates fluctuate and there may be a cost for conversion/different tax but it seems like we’re paying around 28% more and that’s a lot of difference for the same product ---
**Author:** ![ut-och-cykla](https://avatars.discourse-cdn.com/v4/letter/u/a88e57/32.png) [@ut-och-cykla](https://wahoox.forum.wahoofitness.com/u/ut-och-cykla)\ **Post date:** [June 24, 2021, 4:30pm UTC](https://wahoox.forum.wahoofitness.com/t/subscription-price-for-uk-27-more-expensive/10505/2 "2021-06-24T16:30:32Z")
Good question. When I checked the other day sub in Sweden was 185kr which is equivalent to almost 22 dollars! ---
**Author:** ![aerobrain](https://sea2.discourse-cdn.com/flex020/user_avatar/wahoox.forum.wahoofitness.com/aerobrain/32/5871_2.png) [@aerobrain](https://wahoox.forum.wahoofitness.com/u/aerobrain)\ **Post date:** [June 24, 2021, 6:04pm UTC](https://wahoox.forum.wahoofitness.com/t/subscription-price-for-uk-27-more-expensive/10505/3 "2021-06-24T18:04:21Z")
How is your subscription handled? Is it through Apple or something? I just checked and mine is taken as $ so my last month was £10.65 plus a 29p non sterling charge from my bank. I know with Zwift, if you subscribe through Apple it’s more expensive as Apple add their % on. ---
**Author:** ![TheBlackKite](https://sea2.discourse-cdn.com/flex020/user_avatar/wahoox.forum.wahoofitness.com/theblackkite/32/1997_2.png) [@TheBlackKite](https://wahoox.forum.wahoofitness.com/u/TheBlackKite)\ **Post date:** [June 24, 2021, 6:24pm UTC](https://wahoox.forum.wahoofitness.com/t/subscription-price-for-uk-27-more-expensive/10505/4 "2021-06-24T18:24:07Z")
Yep same for me, I pay 14.99 USD and its converted to euro so last month it was 12.68€ which is a steal… ---
**Author:** ![Bryan\_Janes](https://sea2.discourse-cdn.com/flex020/user_avatar/wahoox.forum.wahoofitness.com/bryan_janes/32/5299_2.png) [@Bryan\_Janes](https://wahoox.forum.wahoofitness.com/u/Bryan_Janes)\ **Post date:** [June 25, 2021, 8:30am UTC](https://wahoox.forum.wahoofitness.com/t/subscription-price-for-uk-27-more-expensive/10505/5 "2021-06-25T08:30:27Z")
It is purchased via Apple and I’m charged £14.49 (sorry must have miss read when I type $14.99) and it comes through on the credit card as £14.49 in £ ---
**Author:** ![rebecca.bell](https://sea2.discourse-cdn.com/flex020/user_avatar/wahoox.forum.wahoofitness.com/rebecca.bell/32/69_2.png) [@rebecca.bell](https://wahoox.forum.wahoofitness.com/u/rebecca.bell)\ **Post date:** [June 25, 2021, 10:44am UTC](https://wahoox.forum.wahoofitness.com/t/subscription-price-for-uk-27-more-expensive/10505/6 "2021-06-25T10:44:43Z")
Hi @Bryan_Janes if you are subscribing via Apple, they will charge you in your local currency. If you subscribe directly through SUF (you can go to [sufapp.thesufferfest.com](http://sufapp.thesufferfest.com) to set that up) you will be charged in USD, your bank may apply a conversion fee though. Hope that clears up any confusion! Feel free to [submit a ticket](https://support.thesufferfest.com/hc/en-us/requests/new) if you need any help with your subscription. ---
**Author:** ![olvxska](https://sea2.discourse-cdn.com/flex020/user_avatar/wahoox.forum.wahoofitness.com/olvxska/32/3055_2.png) [@olvxska](https://wahoox.forum.wahoofitness.com/u/olvxska)\ **Post date:** [June 25, 2021, 4:09pm UTC](https://wahoox.forum.wahoofitness.com/t/subscription-price-for-uk-27-more-expensive/10505/7 "2021-06-25T16:09:23Z")
£10.63 here and a 32p non-sterling transaction fee, that’s by direct debit. ---
**Author:** ![Bryan\_Janes](https://sea2.discourse-cdn.com/flex020/user_avatar/wahoox.forum.wahoofitness.com/bryan_janes/32/5299_2.png) [@Bryan\_Janes](https://wahoox.forum.wahoofitness.com/u/Bryan_Janes)\ **Post date:** [June 25, 2021, 7:15pm UTC](https://wahoox.forum.wahoofitness.com/t/subscription-price-for-uk-27-more-expensive/10505/8 "2021-06-25T19:15:24Z")
I’ve cancelled the subscription via apple and will re-instate direct with you guys. Will also work out well for when the Android app is released 😛 ---
**Author:** ![Pierre](https://sea2.discourse-cdn.com/flex020/user_avatar/wahoox.forum.wahoofitness.com/pierre/32/5307_2.png) [@Pierre](https://wahoox.forum.wahoofitness.com/u/Pierre)\ **Post date:** [June 25, 2021, 7:29pm UTC](https://wahoox.forum.wahoofitness.com/t/subscription-price-for-uk-27-more-expensive/10505/9 "2021-06-25T19:29:51Z")
Maybe it’s worth thinking about removing the in-app purchase option? After all, if you have the best interest for the customer in mind, helping them prevent paying the Apple or Google ecosystem mark up fee sounds like a solid move. At the moment you are passing this cost down to the customer, possibly not knowing they could get a better deal subscribing directly. Just an idea. 🙂 I get it’s comfy. But expensive. In Germany it’s $14.99 vs $19.68. SUF: ![image](https://us1.discourse-cdn.com/flex020/uploads/thesufferfest/original/2X/c/caf80816883b6e2dce3bfdaf95f0b102b74804d1.jpeg) Apple: ![image](https://us1.discourse-cdn.com/flex020/uploads/thesufferfest/original/2X/3/366e1a3e96be28cc392baaf98f5ae83ef0154d8c.jpeg) ---
**Author:** ![altayloraus](https://avatars.discourse-cdn.com/v4/letter/a/3be4f8/32.png) [@altayloraus](https://wahoox.forum.wahoofitness.com/u/altayloraus)\ **Post date:** [June 27, 2021, 3:24pm UTC](https://wahoox.forum.wahoofitness.com/t/subscription-price-for-uk-27-more-expensive/10505/10 "2021-06-27T15:24:44Z")
I’ve done the same, and moved to annual billing. Substantially cheaper. I’d happily donate to @David.McQuillen.KoS ’s beer fund or to the Minions, but I’d rather not be giving Apple 15-30% of my payment. Could we do something like a pay it forward and leave a tab behind the bar at the Cascade brewery? ---
**Author:** ![bukharin](https://avatars.discourse-cdn.com/v4/letter/b/b2d939/32.png) [@bukharin](https://wahoox.forum.wahoofitness.com/u/bukharin)\ **Post date:** [June 28, 2021, 5:46am UTC](https://wahoox.forum.wahoofitness.com/t/subscription-price-for-uk-27-more-expensive/10505/11 "2021-06-28T05:46:19Z")
I believe this isn’t allowed by Apple ---
**Author:** ![foursixnine](https://sea2.discourse-cdn.com/flex020/user_avatar/wahoox.forum.wahoofitness.com/foursixnine/32/77_2.png) [@foursixnine](https://wahoox.forum.wahoofitness.com/u/foursixnine)\ **Post date:** [June 28, 2021, 10:45pm UTC](https://wahoox.forum.wahoofitness.com/t/subscription-price-for-uk-27-more-expensive/10505/12 "2021-06-28T22:45:55Z")
Correct, companies aren’t allowed to tell the user that they have to suscribe elsewhere even (See netflix or Spotify for instance). AFAICT, there’s no easy way to circumvent this, I have as a personal practice to suscribe directly to the provider than through apple. ---
**Author:** ![Pierre](https://sea2.discourse-cdn.com/flex020/user_avatar/wahoox.forum.wahoofitness.com/pierre/32/5307_2.png) [@Pierre](https://wahoox.forum.wahoofitness.com/u/Pierre)\ **Post date:** [June 29, 2021, 6:44pm UTC](https://wahoox.forum.wahoofitness.com/t/subscription-price-for-uk-27-more-expensive/10505/13 "2021-06-29T18:44:59Z")
Netflix is EXACTLY the example I was thinking about. > Today, there is no in- app purchase option for Netflix, and those who want to watch Netflix on an iPhone or an iPad must first sign up on the web, with Apple collecting no money. > [Source](https://www.macrumors.com/2021/05/05/apple-netflix-punitive-measures-in-app-purchases/) Companies are not allowed to direct a user to their website, sure, but this doesn’t stop the app developer from removing the in-app purchase option, if they like. Users will figure it out.