# Women's Tour de France to be sponsored by Zwift on four-year deal

**URL:** <https://wahoox.forum.wahoofitness.com/t/womens-tour-de-france-to-be-sponsored-by-zwift-on-four-year-deal/10456>\
**Category:** Uncategorized\
**Created:** [June 17, 2021, 3:19pm UTC](https://wahoox.forum.wahoofitness.com/t/womens-tour-de-france-to-be-sponsored-by-zwift-on-four-year-deal/10456 "2021-06-17T15:19:24Z")\
**Posts on this page:** 4\
**Page:** 1

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**Author:** ![CPT\_A](https://sea2.discourse-cdn.com/flex020/user_avatar/wahoox.forum.wahoofitness.com/cpt_a/32/15342_2.png) [@CPT\_A](https://wahoox.forum.wahoofitness.com/u/CPT_A)\
**Post date:** [June 17, 2021, 3:19pm UTC](https://wahoox.forum.wahoofitness.com/t/womens-tour-de-france-to-be-sponsored-by-zwift-on-four-year-deal/10456/1 "2021-06-17T15:19:24Z")

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> **[Women's Tour de France to be sponsored by Zwift on four-year deal](https://www.cyclingweekly.com/news/womens-tour-de-france-to-be-sponsored-by-zwift-on-four-year-deal?utm_campaign=socialflow&utm_source=twitter.com&utm_medium=social)**
>
> The virtual platform has committed to a long-term sponsorship to help the race through its formative years

Yay…I guess? “A rising tide lifts all boats.”

🤔

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**Author:** ![Jon](https://sea2.discourse-cdn.com/flex020/user_avatar/wahoox.forum.wahoofitness.com/jon/32/1298_2.png) [@Jon](https://wahoox.forum.wahoofitness.com/u/Jon)\
**Post date:** [June 17, 2021, 3:20pm UTC](https://wahoox.forum.wahoofitness.com/t/womens-tour-de-france-to-be-sponsored-by-zwift-on-four-year-deal/10456/2 "2021-06-17T15:20:52Z")

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Good.  
It’s good for the sport, it’s good for women in the sport and it’s good for Sufferfest… because presumably it’ll contribute more professional women’s racing video content which can be turned into Sufferfest videos. 🙂

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**Author:** ![Glen.Coutts](https://sea2.discourse-cdn.com/flex020/user_avatar/wahoox.forum.wahoofitness.com/glen.coutts/32/25318_2.png) [@Glen.Coutts](https://wahoox.forum.wahoofitness.com/u/Glen.Coutts)\
**Post date:** [June 17, 2021, 3:22pm UTC](https://wahoox.forum.wahoofitness.com/t/womens-tour-de-france-to-be-sponsored-by-zwift-on-four-year-deal/10456/3 "2021-06-17T15:22:28Z")

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They’ll just be on Zwift to rack up the XP while riding SUF vids 😛

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**Author:** ![CPT\_A](https://sea2.discourse-cdn.com/flex020/user_avatar/wahoox.forum.wahoofitness.com/cpt_a/32/15342_2.png) [@CPT\_A](https://wahoox.forum.wahoofitness.com/u/CPT_A)\
**Post date:** [June 17, 2021, 3:22pm UTC](https://wahoox.forum.wahoofitness.com/t/womens-tour-de-france-to-be-sponsored-by-zwift-on-four-year-deal/10456/4 "2021-06-17T15:22:37Z")

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All true. My post was a little tongue-in-cheek. But c’mon, Wahoo…missed a golden opportunity right there. “L’ Sufferfest Tour de Feminin” had a nice ring to it.

😉