I noticed Wahoo “double-branding” Wahoo and SUF in their latest emails for training. I’d hate to see the Sufferfest name fade off into history (I was using your videos before you became legit!). Do you expect the Sufferfest name to be phased out? I hope not. But if that’s the case, you’ve built a devout group of sufferers who will always live by the Sufferfest spirit. We’ll just need a back-channel to GvA
The SUF has been around quite a while. They’re just using it more and using “Sufferfest” less. But it’s more that Sufferfest / SUF is now a subsidiary of Wahoo, so it’s keeping its name, it’s just not alone, anymore, and is underneath Wahoo. It’s not going away. Or at least much as we’ve been told by CEO David. I don’t work for SUF so I don’t claim to have any more insight than what David has told us.