Great thread. I use the “just one more (interval, minute, hill, etc) and then I’ll quit” which usually gets me through a tough spot and back on track. When I’m really struggling I’ll switch to embracing the pain with a “Bring it on, minions! You can’t beat me!” This is my favorite trick in a strong head wind,too!
On Nine Hammers this week on #9 it was “you’ll have to do 8 1/2 more hammers to get to this point again!” That worked for me. Finished it!
During the Tour, I keep telling myself that none of these intervals are as hard as my last FF on Feb 6th.
Oooooh. I like this one too! May have to steal it 
During today’s #FF, I felt an incipient downward spiral building during the 20-minute block. I tried something new, going from “You can do this!” and “You can do anything!” to “You are doing this!”
It nipped the spiral in the bud and helped me power through.
Excellent work!
I felt myself tiring around the 8 minute mark and started telling myself, “it’s only 8 more minutes.” “You can ride hard for 8 more minutes.” “If you push on until the 4 minute mark then you can shift gears and bring it home.” “You can do this!” And then I closed my eyes a few times and just counted to 60, and then when I opened my eyes, more than 60 seconds had passed.
Found some new ones today.
“I live here!”
“I don’t need video to motivate me. I’m the motivator. I’m so motivating I’m reaching back in time and motivating them!”
This is a good one. I’ve recently discovered (!) that counting out a minute slowly takes longer than a minute. It’s brilliant. If all else fails, bend time!
I do something similar by counting to 10. On average my 10 count is about 15 SUF seconds. #timebenders
One of my favorites popped up today during The Shovel.
“You belong here!”
Hmmm. Has anyone checked how quickly time passes in Sufferlandria? Are we getting even more workout time than we think?
For me it is the reverse, no matter how slowly I count, I seem to count faster than the seconds (even if I count by thousands). Counting is usually a strategy I use when all else does not seem to work.
I explained my counting strategy here:
This morning, I got myself through a challenging real-world yoga class by repeating, “The uncomfortable have nothing to fear.”
I generally go with: “Now imagine if I am good at this!”
Weirdly, it makes a + difference!
Maybe you are good at this? 
If you’re not 1st you’re last!
“Uncomfortable not painful” seems to work for me especially the long FTP sections where you wonder how you’ll keep going for 5-10 mins 
I frequently use these few:
OK I know this will get me a season pass (or 3) to Flogging Station #21 but does swearing at GVA as you tell him he’s not going to crush you still classify as positive ‘self’ talk? I find it works wonders.
My second best was a few months back when I hopped onto the trainer feeling a little queasy, unsure whether I had picked up my daughter’s gastro or not. Halfway through The Shovel - on new (higher) numbers from about a week before - I realised it was definitely gastro. Not my finest moment but repeatedly chanting “You can stop if it comes out EITHER top or bottom!” got me through without reducing intensity although my wife was somewhat concerned when she found me still draped across the bars some time later. She watched me carefully through the night.
Lately, I’ve been using the following to motivate myself.
From the article: " A study by researchers at Keele University and Long Island University found that people who used curse words while participating in the high-intensity Wingate Anaerobic Power Test (WAnT) on stationary bikes demonstrated increased muscular performance than those who used neutral language while engaged in the same activity."