I think Iām getting to what youāre saying and your impression about our attempt to promote diversity having moved from Sufferfest app to SYSTM app in the sense that it feels to you that weāre only achieving uniformity as a result (the antonym).
ā warning: super long post following ā
And I think itās a very interesting point and such a tricky one to address, especially considering how some brand alignment philosophies tend to place ābrand consistencyā (therefore uniformity) over everything else. In that respect, it then becomes very difficult for brands to āconsistently promote diversityā (if that makes sense) and get different things to cohabitate vs all the things blending into one.
Some brand imagery might succeed in showing a diversity of people while not ticking all the boxes on the diversity front.
For example, a brand would score well on gender representation but not cover all the ethnic or socio-economic diversity. So a brand would think theyāre doing OK because they are showing white-Caucasians people and Afro-Americans but then they have no Asian people for example. And thatās just looking at it from a North American perspective while the product caters to people living on the 5 continents with different approaches to diversity. Then the same can be said from the age diversity. You can tick all the boxes on all the other fronts only to realise that you donāt cover a wide enough range as far as age is concerned.
You could also look at the vestimentary style of people. In many cases, that would be seen as a marker of belonging to a same socio-economic group. So are you truly promoting diversity if you have people of different age, gender, ethnies wearing similar style of clothing?
I mean for argumentās sake you could even look at attitudes for all I know! Should all the models adopt the same gaze? Where is the diversity of attitude there and mental approach there?
Itās just such a hard maze to navigate to get it right first timeā¦
Now add another layer of difficulty by bringing all this within the context of sportās training where the number 1 key to success is consistency. How do you get to have a diverse range of content that caters to various needs while remaining consistent in your approach?
How do you maintain a brand like āSufferfestā with a very specific outlook and attitude towards performance (with a heavy dose of flogging, kicking ass, bleeding eye, HTFU, and the likes) that people will interpret at their own level (some take it with a pinch of salt, some take it literally) and get it to cohabitate with other ābrandsā that could be seen as promoting a different outlook? If nothing must dull the Suffering, why should I do Yoga? 
By virtue of getting all those brands to populate your training plan, you get to be a Sufferlandrian one day (with all it entails about embracing the Suffering and pushing through the pain barrier), and be someone totally different the other day (with a message that might feel diametrically opposite telling you to not push beyond the pain barrier).
Itās all such a hard hard thing to achieve and one Iāve been scratching my head with for a long long time.
And i often wonder if this why Zwift, for example, is not focusing so hard on the training side of things on their platform because it would likely have them promoting two contradictory ideas. One saying āconsume often, consume a lotā (do all the races, the rides, the events, the badges because itās essential to their business model) and the other one, emanating from the training philosophy, saying āconsume sparingly and moderatelyā (manage your recovery, monitor your fatigue, donāt come here every day to push yourself so hardā¦) which would somehow contradict their primary message (āfun is fastā) and/or force them to develop a whole raft of things to make riding slow fun, which would, in turn, dilute the effectiveness of their primary message and impact on how loyal folks remain to the core of their product. Iām not sure: is there an algorithm on Zwift to warn you when you might be overdoing it and recommend that you do not use the platform or enter a race?
Finally, to end this VERY long post, I think that all these conversations people have been having since the launch of SYSTM highlight the level of loyalty that people have felt towards Sufferfest and how much of an impact it has had on their personal life at a very emotional level. I know it has had a massive impact on my life on several levels, so much so that I ended up working here in the end!
But I think itās essential to remind ourselves that āloyalty is truly only found in family and friends, where there is no financial obligation and the relationship is built on love and trust that is eternal. That doesnāt mean there canāt be trust between employees and employers (or customers and companies), just know that it is limited and not always there when you need it most. A business is not and does not replace family and friends.ā (Arthur Viente)
And at times, I wonder if we donāt all direct our attention and need for love, trust and loyalty in the wrong direction⦠