I know in the past there was a little love for my Sufferfest themed custom clothes I made (hats, hoodies, polo shirts), so I figured I’d post my latest bits.
I decided to start my own “cycling brand” (the intention is very much for my own use only, currently) as I was a bit bored of all the typical cycling apparel.
I started with a sketchbook while watching my son at one of his evening clubs and quickly sketched out some ideas.
The final logo design comes from my pet chihuahua, who passed last summer but will always be with me. His attitude was perfect, really lovely temperament, but also aloof and once he was set on something there was no stopping him.
His mohawk then comes from the fact that pretty much every component of my bike is Italian while I’m British.
I also wanted to keep some of the feel of the old “No Fear” brand from my youth.
“Anarchi Inc” was born, a play on Anarchy/Chihuahua, but very much about just enjoying your own cycling, do things your own way, get out and enjoy a sense of freedom.
The final design for print was put together by my friend, a guy called Paul Worster (he is open for commission, find him here: https://www.paulworster.co.uk) in really short order and he delivered in multiple formats for ease of use in printing and stitching.
Anyway, here’s the final design and some examples in use.
Feel free to then add to this thread with any custom kit you have made or had made to make yourself stand out from the crowd!
