Absolutely, this is the maybe another way to make the “company” take notice…
I would refer you to my older post… https://wahoox.forum.wahoofitness.com/t/de-suf-me-de-hoo-you/27611/1
I urge you to do the same and tell all your friends. 
I use a wee sideloaded app to Strava called ActivityFix… you can set rules for pretty much anything on your activity.
I have mine set to delete anything containing the word W*hoo and replace with The Sufferfest, as in the old, traditional way of naming things.
Give it a go… it’s weirdly satisfying.
Edit… I also have NO company branded hardware in my life and never will… So glad I bought Tacx and Garmin stuff. I really think they will lose sales over this as it’s snowballing now. Plus… maybe they should have stuck to h/w as also Zwift should have stuck to s/w as has been seen in their fora with the amount of Zwift bike problems etc.