I replied to them with the below this morning. Will see if I get a further response.
Thanks for taking the time to follow up. Whilst I get the need to appeal to a wider audience, and think Wahoo have done a good job of taking the platform to a wider audience since acquiring the Sufferfest, by developing on workouts like ‘The Way Out’ by introducing the on location content, the inspiration videos and pro rides, all very welcome content that adds variety, and a welcome alternative to the Sufferfest for days when you don’t quite have the legs or just want a change, I am not sure dumbing down the Sufferfest is helping to increase that appeal, a view that seems quite prevalent on the Wahoo X forum. Whilst I get that the forum is only a lens on part of your user base, it shows that you risk alienating that part of your user base. I think you are at risk of trying to appeal to all, but inadvertently appealing to none. I used to work in customer satisfaction for a major domestic goods company and our research showed that there is no such thing as the average user that you can target your product at, you need to target a number of different user types to get maximum market share.
The recent remastered Primers, Who Dares and Do As You’re Told and the new Rollercoaster workout, I feel, as do many others, by trying to appeal to all, are actually not appealing to anyone in particular. They aren’t bad, but they’re lacking that certain something and just feel a bit bland and less well put together. The story line doesn’t pull you in or get you fired up and ready for a hard workout. The footage is edited less well, so that with these workouts rather than feeling that you are doing your efforts with the riders in the footage and hence immersed in the story, you are instead doing a workout whilst watching some unrelated stock cycling footage, at which point Sufferfest has lost what makes it stand out from other platforms and you may as well use Trainer Road and put some cycling on the TV.
The second point around adjusting the language is that what that language did is to prepare you mentally for the fact that what you are about to do will be hard and to get through it you need to accept that. By dumbing it down, the workout is no easier, but you are less likely to be in the correct frame of mind to push through it, especially if you are new to SYSTM. Maybe there is a balance. Take the 1 min ‘kilo’ effort in the Omnium for example. Perhaps describing it as the’ worst thing you can do to yourself’, is a bit strong for some, despite the humorous intention, and will put some people off, I get that, but dumbing it down to say, ‘this will be fine, you have got this’ may then leave people shell shocked at how hard the effort is to finish when they get into it. Perhaps better to say something to the effect of, ‘this is going to be very hard, and you are really going to have to go deep to finish it,’ hence changing the language slightly but keeping the frank honesty that appeals to many. Although that would still lose the humor element.
Lastly, and this has been spoken about a lot on the forum but roundly ignored, the term ‘Wahooligan’ is problematic, especially in Europe due to the association of hooligans with the far right. Rather than being an inclusive name for our community it’s quite divisive and I really think the company should address that, it’s very awkward and something I just can’t get behind, with its connotations of racism and violence. Participation in the Wahooligan tour I understand is significantly down on the previous Tour of Sufferlandria.
I’ll close with saying keep coming with the fresh content, there is plenty of it and SYSTM is still a great platform, but don’t lose what makes Sufferfest great and makes SYSTM stand out from the crowd.
Kind Regards
James